Do you have something you want to say but you’re not sure how to say it? Full Stop can write it.

Lauren Shay is a journalist and writer, whose work has appeared in newspapers and small press publications around Australia. Whether you need killer copy for your website, a co-author or ghost writer for an exciting new book, or an experienced writer to help you with your blog posts, Lauren knows how to target, engage and leave a lasting impression on your audience. She can write the words for any project, big or small, as well as for the following more specific categories:

Website copywriting

Your website is like your virtual shop front: it will either attract customers or turn them away. It is vital that your website content is interesting and informative so that it attracts and makes the right impression on your target audience. Full Stop’s website copywriting service will help your website appeal to your ideal audience, encourage people to engage with your services and products, answer their questions and demonstrate how YOUR business is the solution they have been looking for!

Blog writing

Do you have a blog but struggle to find the time to post regularly? Blogs are an effective way of staying visible to your audience, attracting potential clients and validating your expertise, but writing them can be time consuming. Full Stop can help free up your time by writing your blog posts. As a journalist, Lauren Shay has the ability to research and write about any topic in an interesting, easy-to-understand way.

Co-writing / ghost writing

Do you want to write a book but unsure of your writing ability? Or are you lacking the time? Full Stop can help by either co-authoring or ghost writing your book. Writer and journalist Lauren Shay has a flair for words and the ability to write in any style you require. She also has a knack for eliminating the jargon and turning difficult-to-understand copy into intelligible prose with a logical, easy flow.

LinkedIn profile writing

I write professional LinkedIn profiles tailored to you, your career goals and industry. It is designed to showcase your skills and achievements, highlight what you can do for your potential clients or employers, and position you for greater opportunities.

My profile writing service includes the design of a profile banner (one design concept with 1-2 variations), a key-word optimised Intro (which includes the Headline and Summary, Current Position, Contact Info), your Experience (your position titles and descriptions), Education section, Licenses and Certifications, Volunteer Experience, Accomplishments, Skills suggestions and Interests suggestions.

Author bio / personal profile writing

A personal profile is a great way to validate your positioning as an expert in your field. Added to your website, media kit, press release and/or networking profile (eg. Flying Solo), a succinct yet informative personal profile adds validity to what you have to say and encourages others to want to work with you. For a personal profile to be effective, it needs to take into account your professional objectives. Full Stop will ensure your personal profile is interesting for others to read and aligns with your goals.

Writing a book? An author bio is a must. People are more likely to read your book if they know your personal and professional background.

Need help with writing for a different project? Contact me at so we can discuss your needs.

Contact Full Stop for a quote